Why packaging is Backbone of Brand IdentityPosted On: Oct-28-2019  By: Charlotte

Why-packaging-is-Backbone-of-Brand-Identity

Why packaging is Backbone of Brand Identity

Strong and recognizable brands can help a business grow more successfully. It's the reason that creating an effective brand identity is so necessary. When you create a brand identity, you are applying your brand values to visual elements which will help in promoting your business. Undoubtedly, packaging is the backbone of brand identity. Although other things like your logo, website, printed material, and business cards are also included in it; but your custom packaging boxes create the biggest difference. 
 
brand identitiy
 
They are the centerpiece of the consumer experience. You might have spent a large amount of money in creating a perfect product, but to make consumers pick it, you need to grasp their attention. Perfectly designed presentation packaging boxes boost your brand identity. They make your products more memorable and appealing for the customers, resulting in repetitive purchases.

Here are some of the aspects why packaging is the backbone of brand identity: 

Gives your Brand a Persona:

brand persona

Your custom retail packaging is not just a way to deliver the product. Rather, it portrays a strong message about your brand identity. Every time you design a package, you create a persona for your brand. Therefore it is necessary to design your presentation box in a way to resonates with the target audience. The potential buyers notice authenticity while purchasing a product. If your packaging is the true representation of your brand identity, it evokes special feelings in the customers and encourages them to make repetitive purchases. Let us take the example of this sustainable chocolate packaging. The die cut box is designed beautifully to create a unique brand personality. Just by looking at the package customers get an idea that the brand is concerned highly about environmental sustainability.
 

Maintains Consistency:

custom boxes

Just like consistency is important to maintain in marketing, it should also be reflected in your product's packaging design. Your paper boxes packaging allows you to remain consistent across the entire product range. Consistency shows that you have a strong brand identity which can be depicted in the product packaging design. The brand's logo plays a significant role in this regard. Designing custom boxes with logo can deliver your brand values to the customers. It does not mean that you should slap your logo on everything, rather design the concepts in a way to reflect your brand. Maintain a perfect mix of colors, patterns, logo, and typography. The aesthetic characteristics of your customized boxes help in creating a cohesive branding package. Such consistency is especially required in the case of custom food packaging. When your product is available in different varieties, the packaging is the thing that maintains consistency across your entire range. At the same time it also helps in differentiating different flavors of the same product by using unique colors. 
 

Differentiation: 

custom pillow boxes

Brand identity helps you in differentiating your business from the competitors. It's the best way to position your brand in the marketplace and develop a professional identity to stand out. The way you design your boxes and wraps and other marketing material creates more awareness about your brand. It lets the consumers interact and remember your products in a better way. The following pillow boxes are designed in a minimalistic way to differentiate your brand. The use of the attractive look and elegant designs on the folding end box makes it different from other products on the retail shelves. 

Loyalty and Consumer Experience:

custom packaging boxes

Packaging, brand identity and customer loyalty are all related to one another. Creatively designed retail boxes strengthen your brand identity which in turn influences customer's loyalty. When customers are provided with an exceptional experience they shop your products again. Let us take the example of these cosmetic boxes. The packaging is designed in a way to provide experience to the customers. The box manufacturers Chicago have worked exceptionally on the external and internal design of the cardboard box. The use of attractive colors and eye-catchy designs adds to the attractiveness of your custom display boxes. 

Visual Aesthetic:

 Aesthetic packaging boxes

Designers strive hard to build an attractive visual description of their brand. They explore different options that are trendy in the market and create a strong brand identity. The custom boxes should be designed in a way that they not only look visually appealing but also remind people of your brand. Brand identity is long term. It is not something that changes after time. A consistent brand image establishes your credibility and arouses the customer interest. It's the reason that most of the powerful brands remain consistent in colors, logo and other elements of packaging design. The following custom cardboard boxes for a popular socks brand are designed in a visually appealing way to create a unique brand identity.
Custom packaging boxes play an imperative role in building brand identity. They help in making your brand visually appealing and memorable for the customers.
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