2020 Guide for Unique Designs in Product PackagingPosted On: Aug-18-2020  By: Jennifer Dalton

Without any doubt, packaging keeps the modern industry organized as it provides the product manufacturers with an effective medium to protect their products and elevate the visuals of design. Cardboard boxes are always effective to be used in the spectrum as they are sturdy in design and can also be customized in a number of alluring and innovative formats due to their high-class versatility.

Significance of Design

Packaging always serves a crucial role during the sales and marketing of the products, as it is like the basic communication medium for marketers to elevate the exposure to their products in addition to ensuring their security. A majority of consumers in the market think that packaging is only there to protect the goods from damaging factors and lack of promotional potentials, but the fact is never true. Printing on cardboard boxes has enabled the manufacturers to covert the simplest designs into marketing machines for their businesses as they can now effectively embellish the packaging surface with creatively designed graphics and branding themes of the business in order to hook more and more consumers.

Custom corrugated boxes are also highly effective for the communication processes as they can be imprinted with the pricing factor and unique selling proportion the products in addition to the contents of products and usage instructions for this purpose, providing the consumers with the ultimate level of experience. The product manufacturers are only required to select the graphics and contents of the products in accordance with the needs and product nature.

Content of Perfect Packaging

Now we know that custom printed corrugated boxes are like the salesperson of a brand in front of consumers, it is always important to design these boxes in an alluring and creative format that is effective to draw the attention of consumers and can provide them with the highest degree of experience. There are some basic contents of successful cardboard packaging boxes design that needs to be focused to uplift the functionality of the packaging. There are three basic points, consumers, products, and mediums that are required to be focused, and printed cardboard boxes should address all these aspects.

What is the Product?

The first-ever point you should focus on while selecting the perfect packaging design is that you should focus on your product nature and the dimensions required for it. You should consider the nature of the product, its size, the materials the product is manufactured of, and the delicate nature of the good. These points always serve you while ensuring the ultimate level of protection for it. These points can also help you for logistic purposes that how you should design your custom corrugated shipping boxes and ensure the ultimate level of security for the goods to ensure the damage-free delivery of items for consumers.

Who is Purchasing your Products?

Another point that matters a lot is the audience for your products, you should consider on the points such as the gender of your majority audience, their age group, are they conscious of the sustainability, what are their psychographics and demographics, etc. These all points are always important as they provide you with the basic information related to the printed details for your packaging. If the consumers are from the youth majority of society, you can select vivid graphics for the package boxes. The selection of the visuals, according to the consumers, always helps the businesses to elevate the sales by alluring more and more consumers and hooking them for a long period of time by providing the ultimate experience to them.

How are they Purchasing the Goods?

Last but important, you should focus on the medium from where the consumers are purchasing your product line. The process is highly important as it helps you to determine the basic tactics used for the promotional process. You should consider that are they purchasing your products from the local market or boutiques, whether the medium is online or offline, what is the placement for the product? If you are selling via supermarkets, it is always important to make your products jump off the shelves and allure the consumers, so the branding is important in addition to the visual appeal. If the consumers are purchasing the products from online stores, cardboard for shipping prints should be printed with illustrations showing your brand story and logo in order to elevate the repute of your business in the minds of consumers.

The visual Vocabulary

Considering the product nature, consumers and the medium is important, but another aspect that is important for the functionality of cardboard packaging boxes wholesale supplies by a business is the visual vocabulary of packaging. There are three major points that you should consider to allure more and more consumers towards your product line:

• Colors selected for the lightweight cardboard boxes always matters as it has the potentials to allure more and more consumers due to the vividness of design. You should consider the pantones in both CMYK and PMS in order to ensure optimal visibility for your graphics.
• The written details on the packaging are always important in order to provide convenience to consumers. You should select distinct fonts that help you to differentiate headings and copy of the description.
• The placement of your logo on the packaging should be effective to directly hook the consumers. Use the lid area of packaging to print your logo.