The most reasonable way to present a product to its customers is to pack it in a beautifully designed box that goes exactly with the product and essence of the company. There is nothing that comes without a box.
It is encasing of anything in a proper box that keeps it safe and makes it representable in front of the customers. Packaging plays an essential role in helping the product get recognized by the audience in the market, among other products. Like every other thing, packaging trends have also changed with time keeping in view the needs of the customers, availability of the material, and technology.
The term custom printed boxes were unknown a few years ago. There was only a single type of boxes available in the market that has to go with every kind of product no matter the size and shape of the product. With the introduction of these boxes, a change came in packaging that revolutionized the industry. It completely changed the packaging trends and purposes of the packaging. In early times the purpose of packaging was containment, but it is done for so many reasons like:
Role of packaging
People are more conscious of the brand image than any other thing. The first question asked by people is what brand is it, whether it is about clothes, watches, jewelry, makeup, kitchen items, food, toiletries, or whatnot. Everything has a name attached to it that represent it among all others. Custom packaging boxes are made to create an image that is the only representative of a particular company and create a distinctive place in the market. These boxes become the very face of a brand.
Designs and packaging:
Custom boxes are designed according to the need and requirement of the product. Colors of the company’s choice are used along with the shape and size of the box. These containers can be customized in all the shapes smaller or larger, square or round, triangular or rectangular, etc. To give a twist to these boxes, window cuts can be made that diverts all the attention towards the product rather than the box. It was not possible to achieve until the new printing and designing technology came and created a sensation among companies to create something new and exciting. These are proved to be the most versatile custom gift boxes present in the market.
Excellent and attractive printed packaging boxes are when placed in the shelves at a retailer they attract customers because of its alluring designing, unlike other packaging material and customization in the market. Custom packages are designed according to the right genre of the audience to benefit from the customization in gaining the right audience fully. To market cereal box, vivid and bold colors will be chosen for kids with their favorite cartoon character. And the same product for adults will be designed in sober colors with beautifully written information that customers look for.
The first thing that is expected from a good packaging is the protection and safety of the product it is carrying. Custom shipping boxes
that are available in the market these days are durable. There sturdy and robust nature makes them perfect for shipping products without any worry and doubts about different places. They are secure enough to protect the product from any mishandling like falling on the ground or hit from another product.
Consumers know very well what they are using. The drastic environmental deterioration has created awareness in the people about the consequences of non-ecofriendly and non-biodegradable material that are polluting the air, water, and soil very ghastly. If this continued like this for a few more years, there would be no clean air to breathe and clean water to drink. The soil has also being contaminated due to the waste material being dumped into it. Plantation, wildlife, and marine life have drastically reduced in number because of the deaths that happened due to plastic waste. Cardboard boxes are highly eco-friendly and recyclable, which makes them popular in the market.
Consumers are more attracted to brands that use environmentally friendly packaging solutions. It creates a long term relationship between the customers and the company.
The material and process used to manufacture these boxes are inexpensive than other packaging material being used. These boxes are easily available in the market, which makes them less expensive. Their lightweight cost less on shipping, handling, and storage.
These custom boxes never fail to impress the customers by their alluring designs and shapes with different laminations and to foil. That give them a smooth finish and the companies by its cost-effective and eco-friendly nature. Along with all these qualities, they can be made moisture-proof by lamination and wax coating to increase the life of a box. Custom cardboard boxes fulfill all the packaging needs that are essential for a product and a brand to succeed.