Top Brands Use Famous Fonts in
Different Industries
Fonts are more than design. They build a strong brand identity, boost brand recognition and increase sales. Read this outstanding blog post to learn how popular brands use stylish and innovative fonts to increase the charm and authenticity of their packaging and brand.
What do you think of first when you think of big brands? Their sign? What colors do they have? Their slogan? A lot of the time, what you really remember is the font. They do more than just show words. Fonts can show feelings, trust, and personality. They help us remember things. We know that packaging is important for your brand at The Custom Boxes. Thus, we use fonts that are the voice of your custom printed packaging boxes. That's why the biggest names in tech, fashion, food, and entertainment pick fonts that show who they are.
In this blog post, you'll learn how the world's biggest brands use fonts to create a brand identity, build trust, and affect buying decisions. We will also talk about how you can use this method in your packaging design.
Coca-Cola
Coca-Cola is a famous brand use Spencerian script for its custom drink packaging. This outstanding font has been a part of the brand since the 1880s. It feels like home, friendly, and makes you think of the past. The font looks like fancy handwriting. It seems personal and beckons you in. It tells a story about joy and tradition. This emotional connection helps Coca-Cola stay on top of an industry that is very competitive.
Effect of Packaging: You can see this script font on bottles, cans, boxes, and everything else. Coca-Cola always speaks in a classy way, no matter where you are.
Google wanted an identity that was both modern and human. That's why they made Product Sans. It's geometric, but the soft curves make it easy to get to. The rounded edges make Google look less like a business and more like a friend. It gives their logo a new and modern look. It's also easy to read on screens and in print.
Effect of Packaging: Google doesn't make physical packaging, but they use this font on hardware products like Pixel phones to keep their brand consistent.
Nike
Nike is all about doing things, moving, and being sure of yourself. That shows in their choice of Futura Bold, a sans-serif font with thick lines. This choice of font screams athletic. The font is slanted forward. It has power. It's aggressive in a good way, like sports.
Effect of Packaging: The bold font makes a statement on everything from shoeboxes to sports gear tags. Customers immediately think of strength when they see it.
Netflix
Netflix needed a font that looked good on screens of all sizes. Thus, they chose Gotham. It is a clean, sans-serif font that looks modern and professional. People who watch this font subconsciously think of high-quality entertainment.
Effect of Packaging: Gotham makes Netflix look high-end in every situation, from banners to user interfaces to ads.
Disney
The Disney logo is a handwritten spell. Waltograph looks fun, magical, and memorable because of Walt Disney's signature. It shows creativity. You can tell what it is right away. It brings back memories of childhood for adults and draws kids in with fun shapes.
Effect of Packaging: The font makes things like merchandise tags, theme park maps, and DVD boxes look good right away.
Helvetica is a neutral and easy-to-read font in the world. That is why Facebook uses it. It doesn't take away from the content. It lets the message shine. It's something you know, simple, and easy to understand. A good fit for a platform that focuses on connection.
Effect of Packaging: The font makes sure that everything on branded products, marketing materials, or digital ads is easy to read and trust.
FedEx
FedEx's famous logo is made up of Univers and a little bit of Futura Bold. Their genius typography includes the hidden arrow between the E and the x. The font is strong and bold, but not too loud. It strikes a balance between trust and speed.
Effect of Packaging: This font is used a lot on FedEx boxes, waybills, and envelopes, which makes them look more trustworthy.
YouTube
YouTube uses the font Alternate Gothic, which makes things seem urgent and gets people's attention. It's narrow, bold, and perfect for short, punchy headlines. It fits with the fast-paced style of media on YouTube.
Effects of Packaging: Great for thumbnails, posters, and real-life things like T-shirts or creator kits.
Amazon
The wordmark for Amazon is in Officina Sans, a font that looks professional but friendly. It's easy to read, clean, and round. It seems to work as hard as the drivers for Amazon.
Effect of Packaging: You can see this font on shipping boxes, labels, and Prime packaging. It seems like it works well and is safe.
Apple
Apple made a font called San Francisco. You can read it on screens and in print. It feels smart and smooth.
Effect of Packaging: The name San Francisco is on boxes, manuals, and devices, creating a smooth brand experience.
Fonts and Packaging: A Partnership That Makes Money
Now that you've seen how well-known brands use fonts, let's talk about custom printed packaging. You can use fonts for more than just logos. They need to work on:
- Product custom Boxes
- Tags and labels
- Inserts
60% of people say the font they choose affects how they feel about a product. People may not like your site if the fonts are hard to read or don't fit the mood. We help you pick fonts at The Custom Boxes that:
- Fit your field
- Make your message fit
- Work on paper and on screens
- We have a font for every mood, from fun to fancy to bold to eco-friendly.
Why Should You Trust The Custom Boxes With Your Brand Fonts?
More than 50,000 businesses have used our help to create their packaging identity. We've worked with both small businesses and big brands from around the world. Our creative team knows which fonts will appeal to your target audience and how to use them in print without making things less clear.
You can see our packaging in stores, ads, and videos of people opening it. People are talking about our work. We try out every design. We check fonts to make sure they are easy to read, line up correctly, and work with other fonts. Nothing unexpected.
Bottom Lines
Fonts aren't just for looks. They are a plan. They tell your story before the customer even opens your product. The Custom Boxes help you find the right font to match the personality of your brand. When your fonts and packaging match, people will notice and remember your product. Need help choosing the best font for the box your next product will come in? Contact us now! Let's make packaging that says a lot without saying a word.
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