Play with Colors and Designs To Make
Your lipstick Boxes Grabbing
When each passing day is stuffing the market shelves with an abundance of lipsticks, you can mark your identity by customizing packaging. Let’s shake hands and play with the colors and designs of lipstick boxes. Together it will be great fun. Read this blog to learn about color selection and design ideas for lipstick boxes.
The first impression is the last. This well-known proverb has a deep connection with your marketing journey. Before getting your products, buyers want to know about them and of course your brand. Packaging helps in both. It builds a strong market reputation and classy shelf presence. The best part of the process is you don’t need to give a push to your name along with a great packaging solution. The colors as well as design everything play their parts in making your brand awareness campaign a breeze.
Ladies feel ready after carrying the right lipstick shade that complements their dresses. However, lipstick brands focus on delivering some fantastic lipstick pigments or gloss to women's hands. It not only drives sales; in fact, it acts like a starter deciding a new business direction. To do so, a unisex brand, such as lipstick or lip gloss, should make the audience feel happy with the packaging colors and design.
In this blog, we will help you choose impactful custom lipstick boxes. Read it out to select an attractive color and design for your lipstick boxes:
Packaging Colors Psychology
According to psychology, different colors and shades influence human behavior. People's responses to colors are somewhat triggered by involuntary responses (reactions out of human control). Thus, age, gender, and human psychology decide whether your favorite box color would grab enough engagement.
Serious people usually go crazy by seeing bright colors. Similarly, black leaves a sense of luxury, and pink adds a feminine touch to your packaging. On the contrary, you can calm an aggressive one by showing white and other sober colors. See Table #1 to see what impact your box color can have on your business along with examples. Of course, it will help you present a mood-lifting lipstick packaging box design in front of your audience.
Table # 1: Packaging Colors along with their associated psychological impact and real-world brand examples
|
Colors |
Psychological Impact |
Real World Examples |
|
White |
Peace, truth, and elegance |
Apple, Muji (Japanese Brand) |
|
Green |
Serenity, growth, and security |
Starbuck, Garnier |
|
Purple |
Spirituality, indulgence, and luxury |
Cadbury, Hallmark |
|
Red |
Excitement, passion, and hunger |
Levi’s, Coca-Cola |
|
Lavender |
Soft, gentle, and calming |
Johnson’s baby, Yves Rocher |
|
Black |
Sophistication, strength, and boldness |
Chanel, Zara |
|
Blue |
Strength, honesty, and dependability |
Renu, Pepsi |
|
Orange |
Liveliness, fun, and adventure |
Home Depot, Fanta |
|
Yellow |
Brightness, hope, and energy |
Ferrero Rocher, McDonald’s |
|
Turquoise |
Purity, calmness, and clarity |
Patagonia, Tiffany & Co |
|
Gold |
Luxury, elegance and eye-grabbing |
Veuve Clicquot, Jo Malone London |
|
Silver |
Nerve satisfaction, and exclusiveness |
Pampers, Samsung |
Lipstick Demographics Grounded by Recent Research:
Lipsticks are an important makeup accessory usually used to dye lips and cheeks. It brings colors to the dull and cracked lips for a perfect pout. In the USA, the ratio of women using lipsticks is subject to a continuous increase. According to Statistics, from 2011 to 2020 approximately 122.62 million women in the United States used lipstick. The same survey reported the number of lipstick users in the U.S. to be projected as 124.68 million in 2024. By demographics (age), research indicates around one in every four women (18 to 59 years old) uses lipsticks every day.
Target Audience to Whom You Can Sell Lipsticks:
Lipsticks are the best makeup accessories for women of all ages. However, our previously cited information indicates that for selling lipsticks you need to narrow down your target audience. We understand even custom lipstick packaging boxes can’t amuse everyone at a single glance. However, identifying the interests of the majority of lipstick lovers can help hit the nail on the head.
A lipstick market survey brought us that in lipstick packaging if you prefer the taste of women aged between 18 and 54 (red, pink, white, and green), it would come out as an act of appreciable wisdom. Lipsticks are available in a variety of shades including white, blue, red, Gold, brown, violet, grey, silver, and yellow. In markets, there are approximately hundreds of thousands of shades of lipsticks provided by a single brand. Moreover, the number of lipstick brands in the USA is even higher.
According to statistics reported by Statista, the most popular lipstick brands in the USA include:
|
Serial No. |
USA popular Lipstick Brands |
Users |
|
1 |
Revlon |
19.03 Million |
|
2 |
Cover Girl |
18 Million |
|
3 |
Maybelline |
15.03 Million |
|
4 |
L’oreal |
13.73 Million |
|
5 |
Avon |
11.83 Million |
|
6 |
Clinique |
11.3 Million |
|
7 |
M.A.C. |
10.46 Million |
|
8 |
Wet’N’Wild |
9.09 Million |
|
9 |
Estee Lauder |
8.61 Million |
|
10 |
Lancome |
6.22 Million |
Furthermore, PS Market Research analysis highlighted that the all-around red shade of lipsticks is the key player in total revenue generation in the industry. Other studies promoted the concept of the high usability of nude shades packed in sparkling boxes by working women.
Trendy Lipstick Packaging Ideas:
Backed by research, amidst all lipstick tubes, palettes, pencils, and sticks, lipstick tubes/sticks are the keystone of the industry. Likewise, the biggest population of lipstick users includes the working women looking for sober nude colors. Putting all these pieces of quiz together, we must say that your next lipstick packaging design must be somewhat like:
High Graphics Metallic Case On White Canvas With Funky Font:
If you want to capture the attention of working women, the biggest user of lipsticks, go for this stylish yet sophisticated lipstick package. A highly captivating metallic case of your lipsticks stands high as a primary packaging. To allow your secondary packaging to suppose the lipstick users on unboxing, you can go anti-parallel while selecting its cover. Go for a minimalistic approach and artistically flex your lipstick tube or sticks on a white canvas. A white background is the best way to effectively showcase your lipstick shade.
Black Lipstick Boxes With Logo Contrasted With White:
What if your product line is in back cases or primary packaging? Let’s allow our thoughts to go back to the sixties or black & white era. You can choose a black background for your lipstick boxes packaging. Later, choose white to print, persuade, and promote your product. It helps you captivate black lovers or simplicity enthusiasts.
Go for Over-dose of Funky Colors:
White and black backgrounds go perfectly well with your matte color creatives. But, if you are ready to launch a glossy or shimmery lip accessory collection then the packaging must fully endorse your creation. Yes, you can select a red background and stuff it with funky stylish icons in shades of grey. It will captivate eyes and help sell your groovy shines in the hottest cases.
Glittered Pink Background with Blackish Font:
Pink with glitters? Wow!! What a feminist touch. The psychology of colors depicts that pink represents women, however, glitters magnetize eyes. So, a shimmery pink background with amazing dark or visible brand elements (font, logo, and design) will be happening. From store shelves to social media platforms, these pinkish color creations will help you attract the masses towards products.
Creative wholesale lipstick boxes enhance your brand visibility. Not only that your better color and design selections induce convincing power to each box. So when someone has sight of your product, your box must first hook the eyes. After the competition of the very first goal, the very next process must be to convince them to make a purchase. So, next time when you choose a lipstick display box, never forget to carefully ensure all these factors. It will surely help you a lot.
Still Confused? Call us Now!
Aren’t you ready to see the lipstick boxes world with your eyes? We have another option for you. Contact us and engage in a one-to-one conversation with our talented customer support staff. Tell them everything that was initially residing in your mind. That’s it! We will get your meticulously curated customized lipstick boxes at your doorsteps.
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