Why window packaging is important to foodPosted On: Mar-12-2019  By: Charlotte

Why window packaging is important to food

Window packaging has become famous worldwide. It is considered the best packaging solution. Although window packaging has made its way in every sector like apparel and cosmetic etc it has become a preferred choice of entrepreneurs, especially in the food industry. Window panes are extensively used in food boxes. The main reason is that window boxes increase the visual display of the product making them highly appealing for the customers. When customers can get a clear view of the tempting content inside, it stimulates their purchase behavior. Window boxes are used to package an array of food items. Whether they are cereals, fruits, meat, chocolates, tea or other edibles, these custom food boxes are just perfect to highlight your food brand. Window packaging has its own grace which complements your products. They can be decorated and customized according to the requirement. Below are some of the main reasons why window packaging is important to food:

High-Quality Material protects the Food Items:

The quality of the material is an important concern especially in the case of food products. As most of the food items are extremely delicate in nature, they can get spoiled by little contamination. Therefore the use of high-quality raw material is necessary to ensure maximum safety to the items inside. It should not be free from chemicals and make food last for long. Usually, the window food boxes are designed from paperboard of Kraft paper. These are the refined forms of cardboard. They are durable enough to deliver the items safe from source to destination. Moreover, it also preserves the freshness of food items and retains their taste. Let us take the example of bakery products. They are the most delicate food items which require special care for their handling. Confectionaries use high-quality cake boxes, cookie boxes and other packaging boxes to protect their items for spoilage or mishandling. A little ignorance can destroy your lovely creations by smashing the frosting and beautiful decorations. No matter how perfect your taste is, but if the customers receive their products in a sullied condition, they will never return to you again. Moreover, the external safety of food items is also an issue of concern. You can design hanging window boxes to facilitate the customers in carrying the product easily.

Mesmerizing Display:

One of the biggest reasons why window packaging is preferred for a variety of food products is its mesmerizing display. When customers can have a direct view of what they are getting, it increases their satisfaction level. Window boxes are best for all such food items in which the first impression matters. Customers never give a second look to the packaging which appears unappealing.  Various physical aspects like packaging design, color schemes, typography, and shape etc are responsible for providing a perfect display to your products. Introducing window panes adds to the value of your packaging. It gives an inspiring and professional look to the items making them stand out on retail shelves.

Cost Effective Packaging Solution:

Keeping the costs low is one of the biggest targets of every business. Especially in the case of small scale businesses or startups, the entrepreneurs are in the search of ways to keep their investment cost low. Window boxes are one of the most effective packaging solutions. Irrespective if their specialized features, using them as custom food boxes can help you in meeting packaging requirements without disturbing your budget. The boxes are made from cardboard which is one of the most cost-effective materials. It is readily available as it is made from natural substances. Its ability to recycle adds to its advantage. Window boxes DIY are easy to make by using a sheet of cardboard and transparent plastic film. You can make them for your food packaging at a smaller scale or for individual use.
 

Increase Sales by Endorsing your Food Brand:

One of the biggest advantages of using window packaging is its ability to endorse your food brand among a number of similar offerings. Windows is a proven tactic to increase the sales of your products. Designing the window food boxes attractively is a great way to advertise your brand. Now you need not to spend hundreds of dollar on carrying out promotional campaigns. Wherever your packaging goes, it speaks for its identity. High-quality printing with fascinating artwork and enticing logo can make your food brand recognizable among a number of people. Custom packaging also allows you to print useful information about the product and its manufacturer. For example in the case cookies or other similar food items, you can print nutritional information, calorie count and a number of servings etc on the cookie boxes.  If the customers get aware of various aspects of your products before its purchase, it increases their satisfaction level and loyalty towards your brand. The result is repetitive sales and long term relationship with the customers.

Unlimited Options of Designs and Styles:

Window boxes are extremely innovative in nature. There are unlimited options of designs when it comes to food packaging. Customers can choose from various shapes, sizes, and styles for their window boxes. Alluring artwork and fascinating images can be added on demand. Printing on the plastic window can also enhance the elegance of your packaging. It has been seen that various manufacturers go for introducing important details on the window panes like the brand's logo or the expiry of the product. You can add ribbons, labels or branded stickers to make your window boxes more appealing. Under the guidance of technical experts, you can design different shapes for your windows like a circle, heart, star or triangle etc depending upon the type of product you want to place in. Working with innovative designs can highlight your product and makes them different from those of competitors.

One of the biggest advantages of using window packaging is its ability to endorse your food brand among a number of similar offerings. Windows is a proven tactic to increase the sales of your products. Designing the window food boxes attractively is a great way to advertise your brand. Now you need not to spend hundreds of dollar on carrying out promotional campaigns. Wherever your packaging goes, it speaks for its identity.

Window boxes

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