Why Most Businesses and Organizations Prefer Customized BoxesPosted On: Feb-28-2019  By: Charlotte

Why Most Businesses and Organizations Prefer Customized Boxes

Customized boxes are becoming a need of every business. Organizations spend a large amount of money on custom packaging to provide something extraordinary to their customers. Attractive packaging can make your product look more valuable. The time of dull brown cardboard packaging has gone. Brands and customers are in a constant struggle to find something unique and attractive. Customized boxes play a significant role in this regard. People do not put a second look on packaging which appears boring. Custom packaging provides you with unlimited options of design and styles to improve the appearance of the boxes. The more stylish and innovative a packaging is, more customers get attracted towards it. Below are some of the main reasons why most of the businesses and organizations prefer customized boxes:
Custom boxes

 • Provides a Great Aesthetic Display

Custom packaging provides a valuable first impression by making the boxes visually appealing for the customers. When a customer buys something from your brand, he does not only expect the product only. Rather he demands a glorious packaging with an interesting box opening experience. Presentation matters a lot no matter in which business area your business operates. A great display is necessary to attract a heap of customers. As packaging is the first thing with which the customers interact so it should be attractive enough to engage the customer even before opening the box. According to research, more than one-third of decision making is made in the first seven seconds. So it's a game of just a few moments to put a wonderful impression on the minds of the customers. Customized packaging boxes allow you to create such attractive packaging which stimulates the purchase behavior. 

 • Creates Brand Recognition and Differentiation

If everything comes in similar packaging, it would be really difficult to differentiate the things. It will be troublesome for the customers as well to understand the nature and features of products. Making use of customized boxes is a great way to create awareness about your brand and differentiate it among various similar products. Printing your brand's name, logo, tagline and other related details is a great way to make people recognize your products. Custom packaging allows you to create an innovative packaging design for every different product. For a while think about some of the popular brands and analyze what is the common thing in all of them i.e. they are memorable. Large companies like Apple, Nike, and Coca-Cola etc have made little changes to their packaging design and remained attached to their original look over details. It's the reason that their products can be recognized by a number of people at first sight. 

Packaging Color determines Consumer Purchase Habits

The color of the customized packaging boxes plays a key role in determining consumer purchasing trends. Human brain reacts differently to different colors so the color of the packaging should be selected after keen analysis. For example, if your product is herbal or made from natural ingredients, you may introduce or brown color in packaging which reflects simplicity, purity, and safety. Blue and black colors are used for high-end luxurious products, whereas the products which are meant for kids are designed by using flashy colors like red, orange and yellow. According to color experts if many colors are added to the customized boxes, the sophistication of packaging decreases. Therefore, it is better to study the target demographics and choose colors according to a particular color scheme while designing your custom packaging.

Act as a Marketing Tool

Your product's packaging is a helpful marketing tool. It makes people recognize your brand easily. Printing the company's name, logo and other details convey the message about your brand to the customers. It makes people remember you whenever they shop next time. Now businesses need not spend hundreds of dollar on the marketing of their products. Customized boxes speak for themselves. They are perfect for in-store advertisement as well as they promote your brand wherever the package goes. Moreover, various large organizations have started using custom packaging in their shipment as well. Customized shipping boxes not only make your shipping more brandable rather make it stand out among a heap of similar packaging boxes. 

Reduces the Shipping Cost

Cost is one of the top concerns of every business. Custom packaging allows you to reduce shipping and transportation cost by providing a perfect sized box from every product. This reduces the amount of cardboard needed to prepare a larger size box. Moreover, it also eliminates excess packaging material. As the transportation charges are calculated according to the size and weight of the boxes so customized shipping boxes play a significant role in reducing dimensional weight charges to a great extent. This not only proves beneficial for the companies but also for the customers as they no longer have to pay for excess filler material. This also reduces the overall waste and customers can easily access the product by removing a single packaging layer. 

Provide Ultimate Protection

Cardboard is an extremely versatile material. It is durable enough to make packaging for a number of products. No matter whether your items are small, large, lightweight or heavy, cardboard is the most preferred choice of all manufacturers.  Custom packaging allows you to design a perfect sized box with little or no movement. This makes the products securer during transition and storage. Moreover, in the case of delicate and fragile items, bubble wrap, tissue paper, shipping peanuts, and corrugated paper rolls etc can be used to ensure ultimate protection. Cardboard is highly pressure-resistant. It can protect the products from external damages, jerks, and mishandling. 

Enhance User Experience

Custom packaging is well-known for providing a wonderful experience to the customers. It allows you to work on the internal design of the custom packaging boxes which had been never possible before. Engaging the customers in your packaging is a great way to build a long run relationship with them. It results in a repetitive purchase and positive word-of-mouth. Quality is everything for customers. Receiving the product in a perfectly designed box shows that the company is concerned about providing a good experience to its customer. For this purpose, design the box internally. Use a tissue wrap to place the product. Using inserts is a proven tactic to generate more sales. It is an effective way to display the product's accessories in an effective manner. Placing a small gift along with a custom note, discounted voucher or any promotional material is an interesting way to engage your customers towards your packaging.
TheCustomBoxes.com

Custom packaging is well-known for providing a wonderful experience to the customers. It allows you to work on the internal design of the custom packaging boxes which had been never possible before. Engaging the customers in your packaging is a great way to build a long run relationship with them.

Custom Packaging boxes

Comments

No comments yet, be the first!

Leave a comment