Candles have traditionally been a sought-after gift item because these are expressive of love , emotions and care towards the other person ; literally being therapeutic by nature and definitely the best response for all those who want to pamper themselves. It is worth emphasizing on the fact that these create a spa like atmosphere even at home.
But , what triggers my mind again is the packaging . Or let’s put it this way , why is it considered a good idea ? I , beyond any shadow of a doubt agree with the fact that a good packaging is a silent seller. For any new product to stand out in the market, it ought to have good packaging, and the candle boxes are one of them. Candle products, requires special packaging like every other product in the market today.
Needless to say , concentrating on the packaging makes it more appealing and engaging and enhances the lushness of your product , and , in this case , it is the candles that look more beautiful. Candle packaging is a good idea in light of the fact that it grabs the attention .It is the first thing that the consumers see and this is what decides the fate of your product; the difference that lies here is the extra time , skills , work , dedication and efforts you have put in . You gain an extra advantage over your competitors just because of your creative packaging and I quote Steve Jobs here , ‘ Packaging can be a theatre , it can create stories.’
Packaging a candle is a must in order to protect it from dents, scratches , some how getting damaged or lose it’s fragrance. The candle packaging boxes are prepared keeping in view the uniqueness and styling of the candle so that it’s beauty might not get covered and hidden from those looking for the adorable candles. It is the best way to save the candles from getting damaged after coming in contact with the harsh environment.Another reason why people think candle packaging is a good idea because these are easy to stack at a craft sale or market , creating an eye catching display.
We are all so used to buying candles as a gift so keeping that in mind , I don’t think anyone would want to carry candles without any packaging all the way from the shop or maybe just gift them without wrapping it . right ?
Along with the elegant design , color and scent of the candle , it’s packaging also plays a very important role in the sales of the candles . Obviously , the outside is viewed before the inside . All the efforts will go down the drain if the packaging is not good enough to leave an impact on the buyer . Who would want to buy candles without it’s enthralling packaging ? That would be oh-so-down-market, isn’t it ?