Trends in the World of PackagingPosted On: Aug-09-2019 By: Charlotte
Trends in the world of packaging
Advancements in almost every field of the industry have made retailing better. Moving forward in the market tends to give birth to certain actions that gain more popularity than others. This creates a trend for the manufacturers to follow. Over the years many custom boxes were witnessed to have a touch of something unique in them. Some top properties that set these cases apart are worth noticing.
Make your Packaging Tell a Story:
Everything is better with a little history behind it. An event, story, incident, and other emotions can be attached to products through their wrappings. A brand can instill the buyers with the stories they need to tell through their cardboard boxes. Personalization techniques have been modernized overtime to make the containers better. Relevant prints and designs can be drawn to make them more in demand. This trick works as the customized packaging sets well with the core believes of the organization. It also becomes a significant tool for marketing the brand and its product. Painting the package with the company initials and product details are a straightforward way of letting the competition know that you mean business.
Let us see What You Got:
The making of custom printed boxes for retail has taken a headstrong turn during the last few decades. People are not convinced with the product unless and until they get to see it. One sure method to gain that confidence is to use counter display boxes. On the other hand, clear plastic packages are used for the items that cannot be wrapped eco-friendlily. The modern buyer has a walking encyclopedia in their hands. This has brought smartness in their buying pattern and given the retailers a challenge. The custom display boxes need to be printed with the right information to satisfy the consumer.
Vibrant is the New Sober:
The running decade has seen a lot of changes in the production of custom cardboard boxes. Companies have taken a shot at being pale in designing at one end while using striking colors on the other. The latest trend is to catch the eye with vibrantly printed cardboard boxes. The sharpness and boldness of the product attracts people. This shows the confidence of the manufacturers making custom boxes with logo. Most cosmetic brands find this technique very helpful. They tend to make mascaras, lipstick, foundation, and lip balm counter display boxes in this style.
Print According to Trend:
Digital marketing has left manufacturers in awe. In recent years the number of digital presses has grown significantly. According to research, a rise of 11.9 percent was witnessed by the year 2017. The new ways to create custom gift boxes with logo and other printed packaging boxes have gotten easier with this technique. As there are a lot of solutions for creating the best looking custom printed gift boxes, the help of computers becomes vital. Digital printing makes the desired pictures, shapes and colors get printed on the packet with ease and in the budget. Home delivery services get a big rush out of this by using custom shipping boxes. It is much easier to make custom printed shipping boxes with the availability of a digital printing press in every corner.
Shout Out to the Entrepreneurs:
Instead of working in a company, people like to work as their own boss. This has given a nudge to several custom packaging boxes companies in the market. More private brands are working towards the creation of custom logo gift boxes, retail packages, storage units, and others. When a product is sold with a brands name, it creates a sense of trust on the buyers' end. The introduction of a logo on top of custom counter display boxes also plays a great role in marketing a product. When people are not aware of the new brand, cardboard counter display boxes help them out.
There is no Need to be Rigid:
A huge wave of eliminating the use of rigid boxes started with technological advancement in the packaging. Many custom wooden gift boxes, counter top display boxes, and other packaging styles have become less popular. A more flexible approach like bags, pouches, and envelopes has started taking place on every shelf in every market. Most of the custom gift boxes have turned into wraps. They are now made out of Kraft papers, thin plastics, and fabric. Easier storage and delivery has been made possible due to this trend in the market.
Save the Earth:
Recycling is the biggest trend of the decade. Everyone is hell-bent on using custom printed cardboard boxes. As cardboard is made out of biodegradable material, it decomposes faster than any other packaging stuff. The psyche of buying Green gift boxes, makeup bags, and shipping cartons is growing faster in the minds of a user.
Increased demand for cardboard boxes printed in a customized way while following all the above trends is witnessed among buyers. Many companies are trying their best to provide custom printed boxes with no minimum, free shipping, and less cost. As a result, more industries are free to follow the trends of the latest marketing with custom boxes.
The world of packaging is not far behind in terms of setting standards in the market. Latest designs to make custom boxes for retail can be observed across the globe.