Product Matters so does its Packaging tooPosted On: Mar-30-2020 By: Charlotte
Product Matters, so does it´s Packaging too
If you think the product packaging is the last thing that plays a role in product marketing, then you are wrong. Never underestimate the value of packaging. It is the base of the success of any business. Remember, it is not only the quality of the product but also the packing that affects the buying behaviors of the customers. Here are the top 5 reasons why the presentation of the item matters.
It attracts targeted audience attention
Do you know customers made 2/3 of their shopping inside the shop? Because of this reason, product packaging has an essential part to play in grabbing attention and also persuading shopping.
Remember, it is only the product presentation that makes customers drawn toward your article. It is nothing wrong with saying that Customized Cardboard Boxes can be the cause of failure and success of your business.
From this example, you can understand the importance of packaging. Brands Design Product Boxes in a manner that influences the client, buying your product is the best thing that they have ever done.
The product packaging increases the value of the item
It is the human nature that assumes the cost and quality of the article by seeing its packaging. In other words, custom printed box has the power to increase the perceived value of the articles. It makes brands charge more for that particular item.
For instance, you visit the shop but a wine for your friend. If you are not fond of alcohol, it is difficult for you to make the decision. Based on custom size box, you can make your decision. What will you pick the quality wine packed in an ordinary packaging or the regular wine presented in custom size box? Of course, you go for the one that looks amazing and appealing. Here you do not mind spending some extra dollar on the ordinary wine with exclusive packaging. So compromise on the product packaging is the big no for any business.
Marketing boxes packaging is the primary way companies are identified and advertises. By the constant use of a particular color scheme, logo, typeface, the imagery your article gets the brand identification from clients. This sort of marketing boxes packaging also differentiates your items form others.
Here are many examples of well-known brands that are consistent with the color scheme and logos—for instance, the Coca Cola Company. From the ages, you have seen two colors that are red and white. The other best example is the apple logo on the white custom size box. Whenever you listen to the name of the brand, their packaging comes in your mind first. If you look at Nike, the Amazon logo, its images, and packing are innovative and different.
It builds your brands images
Do you know the custom printed box provides the tools to reinforce and develop the model of your brand and ethos? For instance, if you are using packaging cardboard boxes for your products, what they reflect? It shows your company cares about the environment. Remember how people are much more concerned about the material of custom boxes rather than the appearance of the article. If you are selling the item in the beautiful non-eco-friendly packing, customers will never be going to encourage the product. Because for them, eco- friendly boxes are the reason that they are coming for your brands.
If you are using the carton boxes for the packing, it builds the character of your company. It reflects that your brand is much more into environmental-friendly product packaging.
As per the current data, around 52% of people make their buying decision based on the material of the boxes. So they always look for the companies that are offering customized cardboard boxes. Shortly, you will notice a considerable change in the percentage of eco-friendly packaging lovers.
Protection and Safety
How do you feel when the customer registers a complaint about the damaged article? When the client receives the damaged materials, he will not look for the quality of the item. For him, the product has no quality. What makes the customer tag the thing zero quality? He is doing it because of poor packaging. Your product packing must be multipurpose; it should also work as customized shipping boxes.
If you pack the article in an ordinary shipping box, which is not as per the product requirements, then the chance of article damage is high. Always customize the product packing in a manner that it can withstand the shipping.
There are 5 reasons why product packaging matters for your business. It affects the purchasing behavior of the customers.