How Food Packaging Can Build Your BrandPosted On: Feb-19-2019 By: Emma
Food packaging has always been one of the greatest concerns of manufacturers. This is because preventing the food items from spoilage and increasing their shelf life is extremely necessary if you want your brand to be successful. There are different types of food packaging like cardboard boxes, plastic containers, metal tins, and stand-up pouches etc. The entrepreneurs who do not pay attention to designing perfect food boxes for their products not only destroy their brand image but also lack behind in the race. Such a food packaging which succeed in telling a story of its brand occupies a special place in the eyes of the customers. Now you need not to spend hundreds of dollar on the promotion of your brand. Custom food boxes can do all for you. Below are some of the ways how food packaging can build your brand:
Tell Your Story:
Food boxes have a large surface area. Use it effectively to tell the customers about your brand. You can convey your message that how your brand is different from others and what values it offer? What are the features which make it great? You can also print the company's information and other details related the product to make it appealing for the customers. For example, if you have a bakery business of your own, you can state the ingredients, nutritional value and types of toppings etc on the cake boxes to add more value to it. Similarly, your cookie boxes may contain the details about flavors and expiry date. Thus you can effectively utilize your food packaging to tell the story about your brand. It makes customers remember your return to your offering every time.
Use Graphics and Quality Artwork:
Graphics can add an attractive look to your custom food boxes. They create an irresistible effect that customers can't stay away from purchasing it. Using a well-related graphic speaks for itself. Designing food packaging in an innovative way is necessary for the success of your brand. Images and graphics can make it easy for you. Beautiful patterns and artistic artwork adds to the visual appeal which helps in building your brand. It's the power of branding that customers can recognize your products at first glance.
Introduce Transparent Windows:
Window boxes have occupied a special place in the food industry. As food items are extremely tempting so it will be more than a delight for the customers to view the actual products before purchase. Introducing transparency options by designing window boxes is a good way to build your brand. They are the best way to showcase your products and increase their visibility. With a little transparent window, customers get aware of what they are paying for. Such tactics are especially useful in the coffee, meat and other food items where quality can be accessed visually. Transparent packaging has gained significant importance over time. Even you can create window boxes DIY at a small scale by using transparent plastic film. Hanging window boxes are introduced to facilitate the customers in carrying the product. All such tactics are extremely beneficial in building your brand image.
If you want to create such a food packaging which builds your brand, custom printing can help you in achieving your target. A professional packaging design sticks to the minds of the customers for long. For example, Coca-Cola has built its brand around a red color. It's the reason that customers can easily recognize the brand when they have a view of it in advertisements or somewhere in the market. Custom printing allows you to create an innovative packaging which not only stands out in the crowd rather reinforce your brand image.
Use of Buzz Words:
Buzzwords can sell your products in a far better way than information written in a traditional way on food boxes, for example, if your product is made from natural ingredients you can introduce the words "Plant-based" or "herbal/organic" to grasp the attention of customers. Print the letters by using an attractive font in eye-catching colors to make them visible even from some distance. Such buzz-wording conveys a quick message to the prospective customers for what they are searching for.
Using a consistent food packaging design is the key to take your brand to the heights of success. According to a famous designer, whatever you do creates a brand experience. So it is extremely necessary to create perfect food packaging and remain consistent with it. It has been seen that major changing in packaging even by the most popular brands can take them to a drastic downfall. It destroys their brand image completely. The logo is the most important element of packaging design which makes your brand recognizable by a number of customers. So you need to be consistent in order to reflect your brand values and identity.
Sometimes less is more. A successful packaging is never over-designed rather it's clean attractive and revolves around the brand. There is a fine line between delivering the product information and overwhelming the packaging with busy designs. When it comes to food packaging, customers always prefer something unique and eye-catching. Creating a minimalistic food packaging not only stands out but also enhances your brand image. It can take the temptation of the product a step further. Rather if you complicate the design, it destroys the value for which it is created. Therefore, never get too carried away by embellishing your packaging. Try to keep it simple with clear concepts to be interpreted by the customers. Sometimes one of the most minimalistic designs wins the heart of the customers.
Creating a minimalistic food packaging not only stands out but also enhances your brand image.