How Designing Can Increase the Visibility of Your ProductPosted On: Aug-28-2020  By: Jessica Mercy

Increasing the visibility of the products and grasping the attention of customers is the main goal of every business. Your brand's packaging design plays a significant role in this regard. It provides an eye-catchy display to your products making them shine off the retail shelves. Designing can add a unique brand personality. You can work on graphics, logo, colors, typography, and storytelling elements to shape the customers' perception of your brand. You can't expect to make your business a big hit overnight. Implementing a proper marketing strategy is necessary to put forward your brand in front of the audience. Designing your product boxes is an important part of it. For this, the product packaging companies work on hundreds of innovative ideas to create an exceptional look. Here we are going to explain how designing can increase the visibility of your products in the marketplace:

It Ensures a Consistent Brand Identity

Bakery Boxes
 
A brand identity is the reflection of your brand values. It shows the quality of your brand and helps you in accessing how the customers will feel while interacting with your products. Designing is core aspect of building a consistent brand identity. The best way to do this is to print your custom packaging boxes with logo. It's a good offline channel to create more awareness about your products. Whether you want to design small business product packaging or shipping boxes for a large business, a logo is a perfect element to work on. It gives a unique identity to your products among hundreds of similar offerings. 

Packaging Design Adds Value When It Works

Product Boxes
 
No doubt, marketing is always at the top when it comes to increasing product visibility.  However, your packaging design should also be practical and functional to grasp customer attention. If your custom boxes provide a useful and effective function to the customer, they can add more value to the products. Such type of functional and value-added packaging is a perfect option for those customers who are in a hurry and do not have time to read the product details. 

Helps in Highlighting the Products' Details

Never brush off the little details in your packaging. Rather, design your product packaging boxes in a way that it highlights the necessary information for the customers. For example, if you want to create a package for a food item, design it with interactive and informational labels. Highlight the important details like ingredients, manufacturing and expiry dates, direction to use, serving size, and calorie count, etc. 
 
Retail Boxes
 
Similarly, information related to FDA or sustainability helps in gaining customers' interest. Even if you are designing custom boxes for shipping, its exterior should highlight all the necessary facts. According to a survey conducted by the Paper and Packaging Board, switching to cardboard or paper for making your product packaging supplies influences the purchase behavior of more than 63% of the consumers. The use of bold and bright colors helps the brands in making the details more prominent. 

Boost Its Apearance On Shelves By Increasing Versatility

Retail Boxes
 
Always think where your product will be sold, as this guides you in designing your package accordingly. Among thousands of product packaging ideas, those which appear unique, attractive, and versatile stand out on shelves. The fonts, colors, and graphics you use play an important part in enhancing its outlook. For example, if your product is to be displayed in a retail store, its fonts should be such that they appear legible even from distance. The color should be the one that stands out among others. For this, you have to keep the color wheel in mind to consult which shades complement each other.  It can be well understood from the example that if your brand has a bright color, which suggests happiness, your custom product boxes should reflect that too. This consistency in delivering the message will take your brand a long way. 

Designing may tell The Product Story

Blister Packaging
 
By using appropriate graphics or visual clues, packaging can be designed in a way to tell the product story. Let us take the example of this custom packaging for cooking utensils. The package designed by Scanwood is worth a thousand words. It tells the complete story of wood's history by creating a simple packaging design. As a result, this branded story is now visible and understandable across different markets, languages, and regions.

The packaging design of your product boxes plays a fundamental role in increasing the visibility of your products. For this, you have to work on various design elements to make it stand out.

Product Design Graphics, Retail Business, Marketing

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