Difference between Custom Packaging VS Pre-made Packaging

By: alex jones Posted On: Apr-28-2023 
Custom Packaging VS Pre-made Packaging

In this modern era, trends are moving towards technology. In this era of technology, packaging maintained its position and boomed to its peak. It is because of advanced technological research all around the world. Advanced machinery and printing equipment place a massive gap in old vs. new packaging. Thus, food, flexible, and custom retail packaging solutions are famous in the retail industry. High consumption is achievable through the advancement of technology. It is because this automates the printing process.

Industry researchers have introduced edible packaging, micro packaging, and many others. Smart packaging, water soluble packaging, and self-cooling and heating packaging are also popular. They give a new lifeline to packaging and are like an evolution in the industry. As new methods are found, inhabitants call for accuracy and personalization in boxes. It is necessary for their branding to only come through the customization of boxes. They can't achieve these goals using premade boxes. Custom packaging always is the better option with custom designs and custom sizes. According to trend analysis, premade boxes are trendier in the industry. These are premade boxes with fixed, known dimensions and are easy to select on B2B websites online. They are available easily on the internet in specific sizes and limited shapes. Read the following article to learn more about premade packaging.

What is Custom retail packaging?

Custom boxes possess different high-quality features according to the needs of a brand. Depending on customer demand, these are available in shape, design, color, and size. Therefore, it is better to say these are on-demand packaging solutions. Designing boxes in an improved manner made customers satisfied. They are user-friendly, eye-catching, and unique. They are available in extensive dimensions, colors (CMYK), sizes, and shapes.

Who required custom retail packaging and premade packaging?

The need for boxes depends on the requirements of businesses. Little business especially; shipping business requires large size premade packaging solutions. On the other hand, the retailer focuses on customer satisfaction. Thus, they demand custom size boxes. Many small businesses in the USA manufacture products like lipsticks or other cosmetic products. Therefore, custom packaging solutions are the best option for them.


Premade boxes usually possess less personalized features in the design. Mainly they come in a limited range of colors, sizes, and shapes for general use. You can use them anywhere they fit. Custom boxes are popular in personalized form. Customers need beautification through CMYK colors. Most of the time, brands have to print product knowledge. They print the company's logo, precautions, product knowledge, and serial bar code. They also print expiry dates (in the case of food and cosmetics packaging) and how to use them. It is inconsequential to customization.

Brand Popularity:

Most companies buy premade boxes in large quantities. They possess lesser personalized features. Moreover, there is no brand awareness and little popularity in premade boxes. When we are talking about custom boxes, they are rich in branding. Sometimes, they are only used for banding purposes. Their customized features can help to promote the brand and increase its value in the market.


A brand is unable to modify premade boxes. On the other hand, custom boxes come with limited features. Their designs are according to the customer's requirements and desires. They contain printed content in specified positions of a box that customer has provided. Hence, they are popular in the market due to their benefits.


Premade boxes are available in a large variety of sizes and shapes. They offer an extensive range of customer selection. On the contrary, custom boxes come with features according to customer needs. Thus, brands can control the cost of boxes through perfect dimensions boxes. By saving $1 on a single box, we can save $100k on 100,000 boxes by reducing their size and making more fitted boxes.


Premade boxes are directly useable. A repetitive process is required to produce fixed-size boxes. On the other hand, customization requires a systematic approach. It includes first getting exact measurements and design according to nee? The next steps include sampling, production, and shipping. Hence, this sequential order is processed according to individual customer requirements.


You can use premade packaging boxes anywhere per need; you can use one shape box in multiple ways. On the other hand, custom boxes are product specific and can be designed and used for only one specified product. In addition, products are safe and protected because of a custom size. Hence, these boxes don't require any other packaging and are ready to use.

Cost Analysis:

Production of premade boxes is always in bulk amounts. Most brands manufacture them considerably, which reduces the cost of production. Still, in the case of custom boxes, these are more demanded by retailers and are made comparatively lower in quantity. When you produce them in less amount, it significantly enhances the cost. Thus, the higher production cost is due to its custom design, more human resource expertise requirements, and additional die-cut costs.


The quality of premade boxes is the same for all boxes, but in the case of custom boxes, quality mainly depends on customer requirements. Hence, they can also lift a heavy load, recycle, and be environmentally friendly.

Surety of colors and designs:

CMYK or digital printing, whatever use in production, is mainly a customer requirement. In this, we can assure customers about the life and quality of boxes. Hence, premade boxes are available in the same color and design, but custom boxes are available in the desired shape, color, and design.

Product life and security:

Customized product packaging have more life and are long-lasting. The required size makes it easier to carry things in them and makes products safer for the environment. Moreover, their unique designs can help to make the product more fixed and easy to handle. Often, products become unfit in premade packaging, which reduces the product life and causes brittleness.

Graphics on the box:

Premade boxes are not rich in graphics. Undoubtedly, rich graphics on custom boxes enhance the customer experience and cost. Hence, pictures are also important for brand awareness.

We can conclude that premade and custom packaging both can be beneficial. Premade custom retail packaging has limited choices in colors and designs. Business people move towards customization due to these limitations. Thus, most businesses look for high-quality, unique packaging with several customized features. It can help them reach their sales targets and become successful. However, large-run companies always prefer custom  packaging to stand out from others.

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