5 Rules of Packaging Design that will Definitely Attract Customers

By: Charlotte Posted On: Nov-22-2022 
wholesale product packaging

If you have been in the retail sector for years, you might estimate the importance of an excellent packaging design for your business. A good quality product is indeed essential, but the packaging is the thing that makes it highly noticeable. It's the reason that the packaging wholesalers work on every little detail to create product boxes that stand out. The product packaging gives an idea to customers about what your brand is all about and what values it reflects. It makes your products outshine the retail shelves by attracting many customers. The purchase decision is a matter of seconds. Among several similar options, the one with the most creative product boxes becomes the center of attention.

Here we are going to discuss 5 rules of packaging design that will attract customers:

Keep product packaging simple and give a personality:

Simplicity is the best way to design your product boxes wholesale. Sometimes simple packaging attracts customers more than the one bombarded with colors and patterns. Never over-design your custom product boxes. Excessive colors, clashing fonts, and complex designs can over saturate your packaging design. This makes it difficult for the customer to comprehend the necessary details.

Moreover, it gives a visually confusing view. When customers cannot understand what the product is about, it makes them switch to another brand. To increase the sales of your brand, custom packaging companies must design their boxes wholesale in an understandable way. Try to add a personality that reflects brand values and makes your packaging look different from competitors. Use related images to explain the nature of your product. Straightforward packaging design will inspire every passing customer.

Choose Colors that Create a Great Shelf Impact:

Color plays a significant role in attracting customers and creating a great shelf impact. When choosing colors for your custom product packaging, a few things should be considered. First, always stick to the color palette. Ensure that your color box packaging is consistent with the primary colors of your brand. This makes your products easily recognizable. As mentioned earlier, keep things simple. Use colors in moderation. Excessive mixing can destroy the beauty of your cardboard packaging boxes wholesale. Another rule to remember is that use colors that are attention-grabbing. Research some popular choices in your category: study color psychology and the effect of different colors on consumer purchase behavior.

Work on the functionality of product packaging:

The following are some essential add-ons that can enhance the functionality of your product boxes.

Custom inserts and placeholders: Some delicate items may get damaged during handling or shipping. Their safety is important to win the satisfaction of your customers. Therefore, you can use custom inserts and placeholders to arrange these products nicely. These add-ons should be according to the shape and size of the product. Thus, they will hold packaged products securely and protect them from all kinds of damage. As a result, products remain fixed and don't come out of the box. Moreover, these add-ons can help improve presentation to win the hearts of your customers.

  • Windowpanes

Increased product visibility can increase the chances of sales of your products. Therefore, you should take advantage of windowpanes. Do you know how they can help to benefit your business? They allow people to see what you have placed inside your boxes. Thus, it can make their minds to purchase your products. Besides that, you may go for custom-shaped windows to enhance the attractiveness of your product boxes. Their amazingness can leave a good impression on buyers.

  • Custom-shaped handles

Convenience can please people, and you must make arrangements to offer comfort to your customers. For this purpose, you must add die-cut handles to your boxes. They will make their carriage easier so your customers can easily take purchased products to their homes. Moreover, custom-shaped handles will enhance their attractiveness to catch people's eyes.

Aesthetically Pleasing Packaging Design:

The following are some tactics to make your product packaging aesthetically pleasing for people.

  • Impressive surface finishing

Surface finishing must be alluring enough to leave a good impression on your customers. Don't underestimate its importance. It would help if you went for excellent surface finishing options to leave a good impact on buyers. There are various finishing options, such as coatings, foiling, and others. You may choose matte coating to give a more diffused outlook to your boxes. For a shiny appearance, you may go for a gloss coating. The metallic appearance may be silver, gold, or copper foiling. Embossing, PVC, raised ink, debossing, smudge-free, and many other options can give a luxurious appearance to your product packaging.

  • Stylish fonts

We know that all kinds of boxes have to come with product-related textual details. When you type these details, you must go for stylish fonts. There are several font styles. It would help if you chose bright, easily readable, and attractive font styles. Besides that, select font colors and font sizes carefully to look amazing.

  • Premium quality printing

Printing quality matters a lot when it comes to the customization of product packaging. It would help if you chose creative and HD graphics to represent your products. They should be remarkable enough to catch the eyes of people. Moreover, it would help if you went for modern printing technologies such as offset or digital printing. These technologies will produce excellent results to make your brand stand out from others.

Always Be Creative:

Think about the packaging which sticks to your mind the most. Creatively designed product packaging boxes leave an everlasting impression on the customers' minds. The designers have an array of options in this regard. Although, they can work creatively with different box packaging ideas to create impactful product packaging.

Innovativeness is one of the main reasons for most top brands' success. The following juice boxes are the perfect example of creative packaging design to attract customers at their best. A creative product packaging design can attract a heap of customers. Working on its aesthetic appeal and functionality helps make your brand outshine the retail shelves. Here we have seen how you can make your packaging stand out from others. Take advantage of these tricks to set your products prominent in stores and catch people's eyes.

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