5 Rules of Packaging Design that will Definitely Attract CustomersPosted On: Sep-27-2019  By: Charlotte


5 Rules of Packaging Design that will Definitely Attract Customers

If you have been in the retail sector for years, you might estimate the importance of an excellent packaging design for your business. A good quality product is indeed very important but the packaging is the thing which makes it highly noticeable. It's the reason that the packaging wholesalers work on every little detail to create product boxes which stand out. The product packaging gives an idea to customers what your brand is all about and what values it reflects. It makes your products outshine the retail shelves by attracting a heap of customers. The purchase decision is a matter of seconds. Among several similar options, the one with the most creative product packaging becomes the center of attention.

Here we are going to discuss 5 rules of packaging design that will attract customers:

1)Keep It Simple and give a Personality:

Simplicity is the best way to design your product boxes wholesale. Sometimes a simple packaging attracts customers more than the one bombarded with colors and patterns. Never over-design your custom product boxes. Using excessive colors, clashing fonts, complex designs can over saturate your packaging design. This makes difficult for the customer to comprehend the necessary details. Moreover, it gives a visually confusing view. When customers are unable to understand what the product is about it make them switch to another brand. To increase the sales of your brand, custom packaging companies must design their boxes wholesale in a comprehensible way. Try to add a personality which reflects brand values and make your packaging look different from competitors. Use related images to explain the nature of your product. Simple and clear packaging design will inspire every passing by customer.
best way to design your product boxes wholesale

2)Choose Colors which Create a Great Shelf Impact:

Color plays a significant role in attracting customers and creating a great shelf impact. While choosing colors for your custom product packaging, few things should be kept in mind. Always stick to the color palette. Ensure that your color box packaging is consistent with the primary colors of your brand. This makes your products easily recognizable.  As mentioned earlier, keep things simple. Use colors in moderation. Excessive mixing can destroy the beauty of your cardboard packaging boxes wholesale. Another rule to remember is that use colors which are attention-grabbing. Make research on some of the popular choices in your category. Study color psychology and the effect of different colors on consumer purchase behavior.
customers attracting boxes for products

3)Work on Functionality:

If your product boxes packaging gives unique advantages it will attract hundreds of customers. Your package should be easy and practical to use. It should offer distinctive branding to ensure more chances of success. The products which are packaged functionally never disappoint the customers. The main use of packaging is to deliver the product in a perfect condition to the end-consumer. No matter how beautifully you have designed your package, nothing is more important than the product's safety. Make your wholesale product packaging easy to be used by the customer. The use of windows, die-cuts, inserts, dividers, and handles is an effective way to add to its practicality.
Work on Functionality of boxes

4)Aesthetically-Pleasing Packaging Design:

Retail packaging is supposed to add beauty to your brand. Custom made boxes for products should be designed in a mesmerizing way to grasp the attention of customers. An aesthetically pleasing packaging design outshines the retail shelves. Customers never give another chance to dull and unattractive packaging. They quickly switch to another product with a good aesthetic appeal. It's the reason that printing and packaging companies, work on innovative packaging designs to make their cardboard product boxes more appealing. You have unlimited options in this regard. Work creatively with shape, style or color of your package boxes. Introduce some innovative elements to inspire the customers.
Pleasing Packaging Design

5)Always Be Creative:

Think about the packaging which sticks your mind the most. Creatively designed product packaging boxes leaves an everlasting impression on the minds of the customers. The designers have an array of options in this regard. They can work creatively with different box packaging ideas to create impactful product packaging. Innovativeness is one of the main reasons for the success of most of the top brand. The following juice boxes are the perfect example of creative packaging design to attract customers at its best.
Creative packaging boxes

A creative product packaging design can attract a heap of customers. Working on its aesthetic appeal and functionality helps in making your brand outshine the retail shelves.

Design that will Definitely Attract Customers,5 Rules of Packaging Design,5 Rules of Packaging Design that will Definitely Attract Customers


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